Any PR company will get you media for your event. That’s what PR companies do.
But how many PR companies will get you awesome media for your event? How many PR companies will drive three hours to manage several TV segments beginning at 4:20 a.m.? How many PR companies will spend an entire Saturday devoted to navigating interspersed reporters and media inquires? And how many PR companies will, while at your event, spontaneously spring into action when a crisis appears, effectively strategizing for all media and social media communication in the moment?