Monthly Archives

November 2016

Mixte loves environmental communications

Does This Environmental Footprint Make My Butt Look Big?

By | Knowledge is Power | No Comments

The Blog On How To Use Our Egos and Insecurities To Change Public Behavior

People are smart. We have an impressive ability to look at a complex idea and determine if the logic behind it is sound. In the past, many health and environmental public relations efforts attempting to change our behavior have wrongfully assumed that because people are so smart, the following strategy will work.

Read More

Why I Gave Up My Car for a Year With My Bike (Hey Thanks New Belgium Brewing)

By | Car Trader | No Comments

(Photo credit: The fantastic Ryan of socalsessions.com)

It wasn’t what I thought was going to happen that Tuesday. I thought it was just a normal day of getting awesome media coverage for the San Diego Bike Coalition and my favorite local bike shop, Hub + Spoke Cycleworks. We met the news station at 5:30 a.m. to talk about Tour de Fat – New Belgium Brewing’s wacky biking-riding, beer-drinking, music-playing carnival that rolls through San Diego every September – and after the camera crew left, I got inspired.

Read More