I can’t recall a time when my family wasn’t struggling with weight. My first memory of dieting is from my middle school years. I distinctly remember my mom singing the benefits of one slice of bread filled with an entire pack of those paper-thin slices of fake sandwich meat. I remember the year that my dad’s mom came to live with us, and our entire family gained 10 pounds each (I can’t remember if it was from the stress or the eternally full bowl of M&Ms).
#HLTHYLVN. We took out the vowels and laughed as we scribbled it on our notebook to-do lists and email signatures. As Healthy Living Captain at Mixte, this simple and borderline-hipster hashtag holds substantial meaning for me and my team, and it’s my hunch that healthy living in San Diego looks a bit different to us than most people.
When the North American Bikeshare Association asked me to present on media relations at its 2017 conference in Montreal, I couldn’t say yes fast enough. When I got to Montreal, I couldn’t believe the bike-friendliness of the city. And when I got on a bikeshare bike, I couldn’t wipe the smile off my face.
We heard “Human Rights are Bipartisan” called out from the stage. In front of our all our public relations colleagues in San Diego and Imperial counties, we jumped from our seats.
Since our inception in 2012, we’ve stood for values that clearly define who we are as a company. It’s true that not very often, if ever at all, have I actually been asked what our values are.
This is because we put into action our values through our company culture, by carefully curating our client list, by pushing our clients to do better in the community and by the actions we take as a staff. Through our actions we define our values clearly enough that it’s obvious to the world at large.
Eight years ago, I ditched my plan to work in public relations. Instead, I dove into social justice work helping a fledgling nonprofit to fight for what I cared about: making our world a place where more people have access to better opportunities.
This week, I sent the below email to the team at San Diego Organizing Project — the same week of the tragic events in Charlottesville, Virginia. We had just spent 1.5 hours of staff meeting discussing the role people who are white have in acknowledging their privilege – and how little it’s done. From there, the conversation turned into how we would host a press conference in two days where interfaith leaders would unite and denounce racism and white supremacy in San Diego County.
What is SEO and why do you care?
We often get asked why search engine optimization (SEO) matters for public relations. It’s a great question, and one that demands we scrounge up some Google history so we can better understand how the world’s most popular search engine works.
I admit – we’re lucky at Mixte that at the end of the day we can leave our office knowing that we did everything we could today to stand up for human rights.
That’s not accidental because we run our public relations firm on values and a mission.
What was your first internship like? Mine involved a lot of sitting in a cubicle and silently willing the clock hands to move faster.
The smiling face in these photos belongs to a high school senior named Venecia. Her first internship was at Mixte, and we had a lot of fun making sure she learned more than the art of counting the passing minutes. Read More