Growing up, I saw tutoring in many forms — from my parents to my teachers, even to the older kids in my after-school program. One of my very first days at Mixte, I participated in a brainstorm that everyone seemed extremely enthusiastic about. I didn’t know what C2 Education was or what Mixte planned to do with it, but I was eager to find out. To share the excitement with my new coworkers, I realized I needed to dream big.
It’s true that I still talk about my 2013 Commuter of the Year Diamond Award as if I won it yesterday. I’m like the burned out, overweight dad of three who still talks about his triumphant year as a quarter back in high school. It’s these moments, where we reach the pinnacle of our achievements, that set the bar for all things that come afterwards. I thought I had reached that pinnacle until early this year when SANDAG’s iCommute program honored Mixte Communications with a Platinum Diamond Award for our commuter program.
I might have set a new bar.
It’s been quite a year for Mixte. Our staff has nearly doubled and we have the opportunity to work with more and more good companies that want nice things for our communities.
Each year, Mixte submits a few entries to the Public Relations Society of America Edward L. Bernays Awards. These awards honor public relations campaigns of remarkable creativity, enthusiasm and implementation. We’ve submitted several in the past and this year, with more remarkable, creative and enthusiastic work than ever, we had a lot of submissions.
Our founder had a moment. A moment on her slightly bent, very used road bike at a popular intersection in San Diego, where she waited for a red light next to a Honda SUV. She didn’t own a car, yet there she sat on a roadway next to a consumer product that she promoted.
There had to be a better way.
I commute on a nearly 25-year-old, slightly bent, kinda rusted Specialized bicycle. I bought it very used ten years ago when I sold my car and committed to a bicycle commute for one year.
I had been looking forward to this day for a year and a half. The 2014 Edward L. Bernays had been on my radar since I began working in public relations and I was not going to miss them. I had an entire week blocked out in my May calendar solely dedicated to submitting these award entries for Mixte and our clients. I had stocked up on snacks, coffee and nonperishable canned goods. My cell phone and internet service were impeccable and my files organized and ready. You could say I was determined.