Any PR company will get you media for your event. That’s what PR companies do.
But how many PR companies will get you awesome media for your event? How many PR companies will drive three hours to manage several TV segments beginning at 4:20 a.m.? How many PR companies will spend an entire Saturday devoted to navigating interspersed reporters and media inquires? And how many PR companies will, while at your event, spontaneously spring into action when a crisis appears, effectively strategizing for all media and social media communication in the moment?
Should San Diego be one of the top cities for biking in the country? Yes. With 70 and sunny littering the “weather” reports, a remarkable coastline and some of the best sightseeing in the country, San Diego seems to have a natural place at the top of the bike-friendly-city list.
Is San Diego one of the top cities for biking in the country? Unfortunately, far from it.
Surfing, in all its grace and simple glory, has gracefully and simply changed my life.
As a swimmer and a lifeguard, I’ve always harbored a deep appreciation for the ocean. I’ve helped people ages four through 70 learn to swim and overcome a fear of the water. I spend my days working with organizations that protect our precious coastline (San Diego Coastkeeper, Orange County Coastkeeper, Los Angeles Waterkeeper, Surfrider Foundation) and I think the world could learn a lot from them – but that’s another blog post.
Are you looking to get into riding a bike, but don’t know where to start? I recently transitioned from my trusty— and also rusty—beach cruiser, which could really only get me around my lovely town of Ocean Beach, to a road bike, which can take you much, much further. I work for a communications company built on bicycling, so I thought it may be a good thing to do.
So, I’ve competed in a half Ironman. I’ve ridden my bicycle through Turkey, Morocco, Spain and down the Pacific Coast. I’m recognized as a Commuter of the Year in San Diego County. But I when I first started riding a bicycle as an adult, I had to ask a friend for help.
Looking back over 12 years of riding, there are some things I wish I would have known. Here’s some advice on how to get started – even if it means giving me a call to ride with you the first time.
We all have our things that keep us sane and make us happy. You know, the thing you do when nothing else makes sense. The thing that makes you forget about everything else. But do we all have jobs that encourage us to do this as often as possible and trust us to make the best decisions to integrate it into our day?
The day for the first bike commute finally came. Google maps said it would take an hour and fifteen minutes, but I decided 45 would be plenty. It was mostly downhill, and hearing the ride described as, “really not that bad” over and over again, I figured I could beat the average time. I wasn’t worried. (Spoiler alert: I should’ve been worried.)
The color of my bike is green. Not just any green– bright, lime green. I’ve never been a big fan of green, but I’ve always been an impulse shopper and the color looked better than the pinks, baby blues and bright oranges that surrounded it more than a year ago. After two weeks living in California and a small amount of money in my bank account, I bought a gigantic green beach cruiser.