#HLTHYLVN. We took out the vowels and laughed as we scribbled it on our notebook to-do lists and email signatures. As Healthy Living Captain at Mixte, this simple and borderline-hipster hashtag holds substantial meaning for me and my team, and it’s my hunch that healthy living in San Diego looks a bit different to us than most people.
We heard “Human Rights are Bipartisan” called out from the stage. In front of our all our public relations colleagues in San Diego and Imperial counties, we jumped from our seats.
Since our inception in 2012, we’ve stood for values that clearly define who we are as a company. It’s true that not very often, if ever at all, have I actually been asked what our values are.
This is because we put into action our values through our company culture, by carefully curating our client list, by pushing our clients to do better in the community and by the actions we take as a staff. Through our actions we define our values clearly enough that it’s obvious to the world at large.
Eight years ago, I ditched my plan to work in public relations. Instead, I dove into social justice work helping a fledgling nonprofit to fight for what I cared about: making our world a place where more people have access to better opportunities.
This week, I sent the below email to the team at San Diego Organizing Project — the same week of the tragic events in Charlottesville, Virginia. We had just spent 1.5 hours of staff meeting discussing the role people who are white have in acknowledging their privilege – and how little it’s done. From there, the conversation turned into how we would host a press conference in two days where interfaith leaders would unite and denounce racism and white supremacy in San Diego County.
I admit – we’re lucky at Mixte that at the end of the day we can leave our office knowing that we did everything we could today to stand up for human rights.
That’s not accidental because we run our public relations firm on values and a mission.