REPORTS TO: Principal, Community Building

 

DESCRIPTION OF THE JOB

This management-level role will work closely with existing teams and company leadership in order to develop campaigns for our clients as well as create more opportunities for our agency to consistently deliver higher quality and more fun client work.

This Public Relations & Advertising Director will have a vision for leveraging public relations and advertising (AKA email, website content, social media, influencer marketing, partnership marketing, messaging and more) to build passionate, connected communities and drive social impact. This person will be a self-starter and someone who’s creative, organized, motivated by data, and interested in the overall digital marketing strategy down to the planning, implementation, and follow up to storyline pitches. This candidate will love systems and organizing projects, to-dos and teams through project management systems like Asana.

 

RESPONSIBILITIES:

Strong Management (50%)

  • Secure one warm lead for new business each month using the six step sequence outlined in the new business tracking sheet 
  • Grow current revenue streams for the media relations department by at least 10% each year. 
  • Lead company in financial, operational and human capital conversations as part of the management team
  • Managing agency budgets and setting outreach and growth goals for the department to ensure it maintains profitability
  • Support in developing company-wide systems to more effectively manage PR and social media-related work. This includes:
    • scheduling and leading a bimonthly “how to” education session for the PR team 
    • rolling out a full implementation of Muck Rack 
    • turning around high-quality content at an agency pace to seize media opportunities across clients
  • Define and develop measurement models for project success with clients
  • Mentor and educate all agency staff on public relations and communications through regular department meetings, knowledge sharing at staff meetings, development of secret sauce documents and one-on-one mentoring
  • Manage 2-4 employees by holding them accountable to their tasks and projects, perform regular performance check ins, work with HR to deliver follow up memos and disciplinary letters 
  • Work with other managers to create an employee-centric culture offering career goals, action plans, consistent skill development and collaboration while living and working in several different states
  • Develop the strategy for the PR department, ranging from ongoing professional development needs of the team members and their long-term skill building to the manner in which client accounts are serviced

Creative Work (50%)

  • Regularly manage 3 – 4 accounts to develop long-term relationships with clients who renew contracts year-over-year while also mentoring the team to lead their own accounts, and, ultimately, being accountable for the client results 
  • Oversee the development of media relations and advertising strategies and campaigns for all clients
  • Analyze results each month for all media relations clients and look for through lines in client work
  • Read news and find opportunities for the team and clients to take advantage of current events
  • Writing, writing and writing – and loving it
  • Push teams to think bigger and more creatively about the work they are producing for clients
  • Mentor teams to develop media relationships in targeted markets and nationally and lead opportunities to grow agency-wide connections
  • Understand how to tailor digital media campaigns for specific audiences and goals and the ability to communicate that with both the Mixte team and clients in a way that gets them excited about the possibilities and encourages them to have fun
  • Close the knowledge gap between our PR department and our digital department through collaboration with the digital director to ensure our collective teams are firing on all cylinders
  • Create relationships with Hispanic media in the US and Mexico, primarily in San Diego County and Baja California, and be responsible for Hispanic marketing strategies
  • Identify opportunities to offer additional services to existing clients.

 

REQUIREMENTS:

  • We want to find the right person, so we’ll consider people with:
  • 5 to 10 years of experience in paid social and digital advertising
  • Bachelor’s degree in a related field, or
  • On-the-job experience or education related to digital marketing, or
  • Any interesting combination of the above three bullets
  • Being a pro at media relations strategies and connecting those to digital platforms
  • Ability to project manage in a virtual project management software (like Basecamp)
  • Highly creative with excellent analytical abilities

NICE TO HAVE:

  • Relationships within or knowledge of or experience in social justice communities  
  • Project management experience in Basecamp or similar virtual planning tool
  • An appetite for finding technological solutions to day-to-day challenges so we can all work smarter, not harder
  • Fluent in English and also Spanish, Arabic or Vietnamese

COMPENSATION & CULTURE:

  • $75,000 – $90,000 + commissions + benefits
  • Opportunities for learning through seminars, conferences and classes
  • Complete benefits package including company-matched investments, company-sponsored health insurance, dental and vision insurance, company-sponsored disability insurance, vacation, paid holiday break between Dec 25 and New Year’s, 40 hours of sick time, monthly cell phone reimbursement, remote-office investments, Mixte Adventures, and a company culture that will blow your mind.

 

ABOUT YOU

You are passionate about public relations and digital marketing and know how to build relationships, lead teams and think creatively to generate communications that break through crowded markets. Hopefully, you’ve participated in large-budget ad spends for major companies or organizations, gaining experience in managing six-figure budgets and large teams. But, you’re also done utilizing your expertise to sell more stuff and support companies that don’t stand for anything. You realize that climbing the corporate ladder isn’t for you. You dream of putting your talents to work protecting the people and community around you; of leveraging the power of media and digital channels to stand for human rights, promoting companies who care about their communities and ensuring that all people have the chance to thrive. You’re inspired by the challenge to make an impact with monthly advertising budgets as low as $300, and you love the idea of being a part of a small and nimble team. 

ABOUT US  

We are a California-based, remote digital marketing company powered by public relations. Our 18 employees believe in doing business the right way with good people who want nice things for our communities. We’re grounded in simple principles that meet at the intersection of local business, community, environmental protection, social equity, healthy living and fun. Lots of fun. We’re looking to expand our public relations and digital marketing expertise and this role will help our team grow its capabilities, implement mind-blowing work for our clients, and usher the company into new markets. 

DIVERSITY AND INCLUSIVITY
Mixte is an Equal Employment Opportunity employer and welcomes diversity. We are committed to building teams where people of all identities and backgrounds are welcome, included, and respected. We work to help close representation gaps in the PR and advertising industries, and to actively recruit people from underrepresented groups. We strongly encourage gender diverse people and minority candidates to apply for this role.

 

Tell us why you’re different, why you believe, why you’re the one. Be creative. Submit cover letter, resume and references via the form below. No phone calls, please. We’re reviewing applications on a rolling basis until we find the right candidate. Mixte provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status or genetics. In addition to federal law requirements, Mixte complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Interested in the role? Apply here!

We will begin reviewing applications immediately, and will keep our search open until we find the right candidate.
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