As a family-owned grocery store with locations across Southern California, Barons believes in good food at good prices – and we agree. To grow the Barons brand as a neighborhood market that does things differently, Mixte leads effective media relations to earn feature stories in community news as well as industry magazines. With creative community relations, Mixte spearheaded the market’s Backroom Beer Pairings, an award-winning quarterly event that drives hundreds of people to each store and raises thousands of dollars for local food banks and nonprofits.