Introduction

Nobody was prepared for the COVID-19 pandemic’s devastating impacts on families when their front-line caregivers weren’t able to support either themselves or working parents. For far too long this critical service was relegated to a “nice to have” and not given its proper due as an essential service. Enter the ECE Advocacy Coalition. While elected leaders at all levels were figuring out how to make sense of the proper responses, ECE stepped in, coming together with a clear set of asks to make sure childcare wasn’t forgotten in the sea of interests and obligations our public servants were prioritizing.

Our Objectives

ECE is ready to turn hard work and results into a recognizable entity with a clear name and image. The path ahead to an equitable recovery for working families needs the Coalition’s energy. Tracks understands the power-building goals ECE has, and is the right fit: expertly dialed into the ECE Advocacy Coalition’s mission that, when mixed in with our branding chops, will produce an inspiring brand.

The Outcome

Turn ECE’s working name into a forever brand, backed by a meaningful logo and an engaging landing page, while bringing different voices to a common decision, and creating an identity in which different organizations recognize themselves.