The Chicano’s Federation’s mission for over 50 years has been to invest in communities through programs that build resiliency and promote self-sufficiency.
The Chicano Federation wants to provide opportunities for San Diegans in need by focusing on what matters the most: the thousands of individuals and families who come to them for help each and every day. This organization knew that in order to maximize the support for those who are just “out of arm’s reach”, they would have to take their communications programs to the next level.
To help amplify The Chicano Federation’s impact, Tracks tapped into the conversations around the organization during digital assessments and created a plan of action supported by brand advocacy. Through a powerful media relations strategy Tracks was able to build stories that drove awareness, supported policy goals, and increased program participation.