We are a remote digital marketing company powered by public relations. Our 15 employees believe in doing business the right way with good people who want nice things for our communities. We’re grounded in simple principles that meet at the intersection of local business, community, environmental protection, social equity, healthy living and fun. Lots of fun!

About You

You are passionate about social media, social advertising and creative promotion possibilities in an increasingly digital world. You love to create and launch paid advertising campaigns across channels including but not limited to Google, YouTube, Facebook, Twitter, LinkedIn, Pinterest, Snapchat and TikTok (bonus!), and you know how to optimize budgets, keywords, target audiences and more. You are sharpening a keen eye for organic content and brand consistency – understanding the importance of delivering creative photo, video and written content to engage audiences without a budget. You want opportunities to think outside the box to meet client goals with both a paid and unpaid approach to their digital channels.

You dream of putting your talents to work protecting the people and community around you; of leveraging the power of data and digital channels to stand up for human rights; of promoting companies who care about their communities and ensure that all people have the chance to thrive. You’re inspired by the challenge to make an impact with monthly advertising budgets as low as $300 and leverage an organic social media campaign strategy for all it’s worth – and you love the idea of being a part of a small and nimble team.

Diversity and Inclusivity

Mixte is an Equal Employment Opportunity employer and welcomes diversity. We are committed to building teams where people of all identities and backgrounds are welcome, included, and respected. We work to help close representation gaps in the PR and advertising industries, and to actively recruit people from underrepresented groups. We strongly encourage gender diverse people and minority candidates to apply for this role.

Description of the Job

The Digital Marketing Associate will work under the director of digital to implement digital marketing campaigns. If you love figuring out the right combination of paid and unpaid digital tactics and then turning the knobs and buttons to make it happen, this is the job for you. Working with client teams, you will be a part of the incredible opportunity of taking our digital and social marketing efforts to a whole new level through:

• Your own hunger and aspirations for the digital marketing world
• Knowing the latest trends within our marketplace
• Understanding our local market competition
• Keeping abreast of the latest in digital trends and trendsetters

Reports to: Director of Digital

Responsibilities

Client Relationships

• When appropriate, sharing information and updates with client contacts
• Set weekly or bi-weekly agendas, capture feedback, and organize projects using Mixte’s project management system
• Create results that help the team build positive rapport with clients and earn their trust with consistent work

Social Media

• Create and post organic social media content for clients that aligns with their brand and voice
• Populate and maintain a detail-driven editorial calendar
• Proactively recommend new ideas and tactics to make client social media even more awesome
• Consistently execute on community engagement across social media channels to build a rapport with our audiences and identify and nurture brand ambassadors
• Know how to measure progress on social media as it relates to client goals
• Support in developing company-wide systems to more effectively manage social media-related work

Digital Marketing

• Setting up and conducting ongoing optimization and management of digital marketing campaigns for multiple clients
• Coordinate and execute tactical promotional plans for lead generation across multiple platforms (email, search, social media, web advertisements, etc.)
• Coordinate ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions
• Setting up, testing, and launching email campaigns
• Capture monthly metrics to draft reports
• Support analysis of campaign data
• Continually analyze metrics to maximize conversions and increase engagement
• Developing SEO-rich, branded and user-friendly landing pages for clients
• Applying for and Implementing Google Ad Grants for agency’s clients
• Supporting implementation of Google Analytics to create client-specific ROI funnels and reports

Requirements

• We want to find the right person, so we’ll consider people with:

• • 2 to 3 years of experience in paid social and digital advertising
  • Bachelor’s degree in a related field, or
  • On-the-job experience or education related to digital marketing, or
  • Any interesting combination of the above three bullets
• Being a pro at building organic and paid social media campaigns across Google AdWords, Facebook, Twitter and LinkedIn
• Solid background in Google Analytics and reporting

Nice to Have

• Relationships within or knowledge of California’s social justice communities or other regions facing social justice challenges.
• Google AdWords, Google Analytics, Facebook Ad and Hubspot Inbound Marketing certifications
• Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising
• Google Data Studio, Bing Editor and Google Tag Manager experience
• Intermediate understanding of HTML, CSS, Javascript, Adobe Design Suite, email software, and WordPress
• Experience in an agency setting and Basecamp project management
• Fluent in English and Spanish, Arabic or Vietnamese

Compensation & Culture

• Salary $20 – $23/hour
• Opportunities for learning through seminars, conferences and classes
• Complete benefits package including company-sponsored health insurance and vision insurance, company-sponsored dental and disability insurance, two weeks’ vacation, ten paid holidays + two floating holidays, 40 hours of sick, monthly cell phone reimbursement, Mixte Adventures, and a company culture that will blow your mind.
• Mixte Communications, Inc. maintains a virtual office setting.

Tell us why you’re different, why you believe, why you’re the one. Be creative! Send cover letter, resume and references to jamie at gomixte(dot)com. No phone calls, please.

We will begin reviewing applications immediately and will keep our search open until we find the right candidate.