Introduction
Funders Together to End Homelessness San Diego (FTEHSD) promotes an effective and efficient system of housing and services to help end homelessness in San Diego County. Mixte works alongside FTEHSD to research, test, and implement effective messaging with key audiences and provide strategies that allow to create powerful narratives and raise awareness for advancing lasting housing solutions.
Our Objectives
To launch a large-scale messaging campaign on multiple social media platforms that targeted San Diego County civically minded residents that see housing as a solution to solve homelessness. This partnership looks to develop a data-centric white paper used to help move elected officials to adopt messaging into their talking points, media, and policy.
Here’s how we did it:
- We partnered with a third-party organization to develop a brief survey which we used to listen to what San Diego County residents had to say about homelessness.
- We built a media library and built social media ads to continue engaging and bringing awareness to the homelessness in San Diego.
- We collected and analyzed data and compiled it into a comprehensive visual analysis.
The Outcome
The final product used the combination of field research and paid advertising to develop a sweeping, informative white paper to inform local politicians and help impact local policy changes in regards to communities stricken by homelessness.
