Introduction
Groundwork San Diego needed a digital outreach campaign to generate interest in bringing community solar to the community. Mixte developed messaging, social media materials, video and a paid social media and influencer campaign to target low-income residents in specific zip codes.
Groundwork San Diego-Chollas Creek was founded in 2007 at the request of the City of San Diego to lead the master plan for the Chollas Creek Watershed. Initial funding came from the Environmental Protection Agency and the California Endowment in recognition of the role the environment plays in the well-being of low-income citizens. The master plan, entitled the Chollas Creek Enhancement Program, was developed through extensive stakeholder collaboration that represented neighborhoods, community planning groups, nonprofits, and faith-based institutions across the watershed. Its vision was to recover the pre-urbanization beauty of the natural resources of the region through education, advocacy, and compelling environmental design. To this end, Groundwork as generated over $10 million in government and philanthropic funding and engaged thousands of volunteers and stakeholders.
