Introduction
Habitat for Humanity of Orange County puts love and faith into action, bringing people together to build homes, community and hope for those in need.
One of the organization’s biggest annual fundraising events is the Leaders Build Challenge — and it deserves all the spotlight. The annual events gives Orange County business leaders a chance to to build a home alongside industry leaders from a variety of sectors.
Mixte positioned the Leaders Build Challenge as the must-attend charitable event of the year for business and community leaders in Orange County through a “Real Leaders Wear Hard Hats” campaign. The campaign was promoted via social media, public relations and brand storytelling — building camaraderie, competition and celebration on and offline.
