High Tech High (HTH) is a small public charter school that has evolved from 450 students to an integrated network of sixteen charter schools serving approximately 6,350 students in grades K-12 across four campuses. HTH also includes a comprehensive adult learning environment including a Teacher Credentialing Program and Graduate School of Education (GSE) – offering professional development opportunities to both national and international educators.
Following one of the most significant global crises in our history, U.S. academic communities were hit hard. Therefore, HTH had to change its communications approach – down to the mission and vision – to one that represents its longtime commitment for more just and equitable systems. HTH brought in Mixte to help the Graduate School of Education complete its communications journey.
Mixte began by crafting building blocks of messaging that were genuine and reflect the organization’s deep roots in social justice and equity. Once we nailed the messaging, Mixte facilitated consensus-building conversations with the entire GSE staff and board members to buy into a new mission and vision – finishing a 2 year strategic planning update process. Securing all the buy in, Mixte created a rollout strategy for HTH GSE to implement its new messaging across all its communication channels including social media, email marketing and website.