Introduction
Intuitively, we know that access to nature is important. However, natural spaces and resources are often out of reach for marginalized or immigrant communities — even though these communities can stand to benefit the most. More than that, natural spaces are often under external threat, whether by climate change, policies or other external threats. It’s for these reasons that Nature for All (N4a) — a Latinx-led organization fighting to protect natural spaces and access to nature – are so critical.
Our Objectives
2023
Our goal was a comprehensive analysis that took a deep dive into N4A’s current communications and marketing efforts. To tackle this, we conducted a thorough analysis of their communications and marketing channels, including social media, newsletters, a website, printed materials and media coverage. We supplemented this analysis with staff, board and external interviews. From there, we used our expertise in communications to analyze what was working well and what could be stronger.
2024
N4A returned to Mixte with an ask: implement our recommendations on how to make their marketing pieces stronger. Specifically, develop N4A’s 2023 Impact Report and create templates for social media posts, flyers, and a presentation deck that reflect the organization’s brand voice.
To enhance the Impact Report, we began with a strategic kickoff meeting with the N4A team to learn more about the direction in which the organization wants to go as it relates to their community and how their brand voice will shift to meet the needs. Together we moved towards sharing success stories that showed how the organization puts power back in the hands of the community it belongs to.
For the designed templates, Mixte pushed N4A’s branding to new levels by creating fresh illustrations that elevated the look and feel of their materials across all platforms. To achieve this, we created a brand board to help the N4A team ground their brand identity and ensure cohesive branding across future materials.
The Outcome
2023
The final product was a comprehensive report covering N4A’s entire communications footprint, including their website, newsletter, social media channels and more. This report included a detailed rundown of how effective these channels were, as well as opportunities for growth broken down by key audiences that N4A wanted to reach. Our recommendations also included strategies to build capacity and help N4A stay organized in its communications efforts internally. Finally, we plotted these strategies, recommendations and tactics on a timeline to help the organization with a guiding roadmap.
2024
Mixte refined the copy to better engage their target audience and developed a cohesive design layout that captured N4A’s vibrant identity. The result was a polished final report that was visually compelling and not only highlighted their achievements over the past year, but also served as a powerful tool for engaging supporters and stakeholders. The report was well-received and successfully showcased N4A’s commitment to protecting natural spaces and promoting access to nature for all communities.
Additionally, the suite of templates Mixte created empowered N4A to efficiently communicate their message across multiple platforms, reinforcing their brand identity and expanding their reach. With these resources, N4A is better equipped to continue advocating for environmental justice and inclusivity, ensuring that everyone has the opportunity to connect with and benefit from nature.
