San Diego Youth Services works to improve the lives of homeless, runaway, and other vulnerable youth. By providing safe places to live, community support, and prevention services – SDYS enables youth to reach their highest potential. This kind of superhero work is not easy to accomplish alone. Mixte stepped into the action by creating a strong, unifying social media plan, ensuring quality implementation in line with creative strategy, and performing data analysis for targeted impacts. The outcome reached and inspired more youth. But it turned out, we were the ones truly inspired.