Introduction
The Fowler Global Social Innovation Challenge is a social venture pitch competition that recognizes and rewards student-led social ventures focused on sustainable change. University of San Diego (USD) teams compete to win seed funding to support their business ideas and the chance to represent USD in a global finale.
The challenge inspires the next generation of leaders to embrace business as a tool for social good. To amplify that message, Mixte developed a media relations strategy that leveraged youth voices to educate the public on USD’s innovative program, as well as its broader impact on the community and world. We used quality storytelling to earn coverage in El Universal, KPBS and San Diego Reader.
