Introduction
We Vote. We Win. (WVWW), a sister organization of Georgia Stand Up, mobilizes voters in Georgia through grassroots, in-person engagement to build civic power in Black communities. WVWW plays a critical role in ensuring communities have the information, resources and support to participate in the democratic process.
With less than 90 days before the November 2024 elections, Mixte moved quickly to provide WVWW with the tools to engage voters, mobilize volunteers, and secure critical funding. By revamping their website and social media presence, Mixte enabled WVWW to focus their time and resources on mobilizing voters on the ground, knowing that their website and social media reflected their efforts accurately and effectively.
Our Objectives
- Make digital tools and resources more accessible
Make the organization’s website more user-friendly so visitors can quickly access and share critical information, such as local voter resources or ways to give to support grassroots civic engagement efforts - Amplify on-the-ground engagement in real time Highlight on-the-ground efforts across the website and social media to engage local audiences and build momentum for getting out the vote
The Outcome
Mixte’s nimble and flexible approach ensured WVWW’s evolving needs were met during this turbulent election season. We:
- Built a significantly more simplified, mobile-friendly and action-focused website that organizers, voters and donors can rely on for quick, accurate information
- Enhanced visibility of WVWW’s work on their website and social media platforms, amplifying its grassroots impact and solidifying its role as a key driver of civic engagement in Georgia
- Completed all website updates before the statewide voter registration deadline, ensuring WVWW was fully equipped to mobilize the community
- Provided ongoing social media support and made rapid adjustments as needed, equipping WVWW to fully focus on voter mobilization
