Introduction
YMCA of San Diego County Expanded Learning Programs are designed collaboratively with district partners to provide students with a safe and supportive environment, and academic and enrichment opportunities beyond the school day during the hours most parents or guardians are working. YMCA of San Diego County Expanded Learning Programs have activities that focus on social-emotional learning where students are offered support from compassionate and trained staff in the areas of academics, social skills and physical activity. To shine a light on the impact of Expanded Learning Programs, YMCA of San Diego County called on Mixte Communications to help increase brand awareness and produce compelling content.
Our Objectives
To bring more awareness to the importance of YMCA of San Diego County’s Expanded Learning Programs and strengthen messaging within internal staff members and external stakeholders, Mixte helped:
- Develop a clear messaging system where internal staff members and external stakeholders have a consistent way to talk about the YMCA Expanded Learning Programs and their benefits to the community.
- Position YMCA of San Diego County as a leader in the community as well as a leader for its Expanded Learning Programs to inspire others across the state by spreading brand awareness through content creation.
The Outcome
Since working with YMCA of San Diego County, we’ve created a messaging guide to align everyone on how to talk about the program, created one-pagers and an end of the year report to highlight the impact of Expanded Learning Programs and support the organization’s announcements and initiatives through blog posts. Through these objectives we’ve positioned YMCA of San Diego County Expanded Learning Programs as a leader who empowers students and communities by providing accessible, affordable and quality socio-emotional learning resources.
